WindRider Rebrands, Increases Focus on Community Resources for Sailors
Press Release - April 13, 2015
MINNEAPOLIS –With the introduction of a community marketplace to their website and a commitment to increase activity and interaction on their blog and social media pages, WindRider has begun efforts to rebrand their company from a basic manufacturer and seller of trimaran sailboats to a comprehensive resource for all things sailing.
The rebranding efforts, which focus on expanding the social aspects WindRider provides its members in the sailing community, coincide with the redesign of their website and the addition of a community marketplace where users can find, buy and sell new or used sailboats, parts and accessories. The WindRider marketplace joins past additions of a blog, forum, and social media pages as platforms to link sailors together as buyers, sellers, and peers.
Members of the WindRider marketplace can list sailboats and parts for sale at no cost, or post wanted ads for sailboats or parts they are interested in purchasing. Payments are securely processed through PayPal or Escrow.com for the protection of both buyers and sellers.
The company has also committed to increasing activity and interaction on its blog and social media pages. This commitment, in addition to the expansion of the WindRider Forum where users can post questions, advice, and reviews on boats, parts, sailing routes, and more, further exemplifies WindRider’s renewed dedication to creating a more interactive community environment for sailors around the world.
WindRider’s brand repositioning marks a shift in focus from the company as merely a manufacturer and seller of trimarans and parts to one that supports members of the sailing community in every stage of their lives as sailors, both on and off the water.
“Basically, we want people to Go Sail,” said Dean Sanberg, WindRider CEO. “If you have never sailed before, we want to get you on the water. If you do sail, we want you to be able to sail more often, more easily. WindRider’s collection of boats and parts, combined with these new online resources for buying, selling, and interacting have everything a sailor needs to Go Sail.”
Visit WindRider.com to explore the fresh site design and shop WindRider’s variety of sailboats, parts and accessories, check out the new community marketplace and expanded forum and blog, or follow WindRider on Facebook to keep up to date on sailing news, events, and more.